BHS ENG

How brands can find meaningful roles in a world turned upside down

 

 

 

 

 

How will the role of brands change in a post-COVID-19 world? We believe that for the foreseeable future, consumers will shift down Maslow’s hierarchy of needs and focus on the fundamentals of food, family, security, and safety. Brands that address, or can shift to address this changed focus and find their meaningful role in people’s lives, will succeed.

 

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