Srdjan Saper


Srđan Saper 1


Srđan Šaper is Founder and Chairman of I&F McCann Grupa, one of the leading marketing communications networks in southern and northern Europe. With more than three decades of experience he contributed to numerous campaigns for local and international brands. Prior to setting up the McCann agency, he worked as Creative Director, TV Commercials Producer and Director for the SM Delo, Borba, Idols & Friends, Ogilvy & Mather, and Saatchi & Saatchi agencies. In 1997, Srdjan Saper founded advertising agency agencies in Belgrade and Skopje. In following years, he established agencies in other countries in the region, and today I&F McCann Grupa operates successfully in twelve countries of southern and northern Europe.  All these agencies are part of the world's largest communications network, McCann Worldgroup, and provide a unique blend of strategy, creativity, and innovation to local and international clients, delivering marketing solutions that transform brands and expand their business in the region.


Srđan Saper



More than 800 awards won at domestic and international festivals speak of success. "I&F McCann Grupa" was the first from this area to win two Cannes lions at the world's most important advertising festival. In 2009, "Golden Lion" was received by the agency McCann Skopje, and two years later "Bronze Lion" was won by agency McCann Beograd.

In 2015 I&F McCann Group received Serbia Managers Assosication ( SMA) recognition for Regional Project.

Agency UM Beograd, which operates within I&F McCann Groupe,  won the Golden Prize for the "Fanta & Yasserstain" campaign in the category  "The Best Social Networking Campaign" at the 18th "SEMPL" Media Festival in 2016.

At the Festival of Integrated Communications Kaktus, McCann Beograd was named the Agency of the Year in 2015, 2016 and 2017. In 2017, at the prestigious festival “Golden Drum”, McCann Beograd won 5 awards, significatly contributing to McCann Worldgroup  to receive Golden Net Award as the most successful agency network at at this festival.

At the first Effie Awards Cerenony held in 2017 in Serbia where the world's most prestigious awards for  marketing effectiveness are given, McCann Belgrade and UM Belgrade won the most important awards making this group of agencies the most effective in Serbia. McCann Zagreb won the most prestigious award - the X award for the agency of the year 2017 at the most important national advertising festival in Croatia, the Communication Days (Dani komunikacija). In 2018, within Effie Serbia, McCann Beograd won two bronze medals, while at Effie Croatia UM Zagreb won the Grand Prix, 2 gold and one silver with the client Zagrebačka pivovara. 



Srđan Šaper



With his several decades’ long experience Srdjan Šaper has become one of the leading professional in the field of marketing and communications, and also one of the most prominent public figures and active contributors in the world of business in our region. In 2011 he received a lifetime achievement award for a creative contribution to the development of market communications, awarded by the Association for market communications (UEPS). In 2003 the same association presented him with a Special recognition for upgrading and development of the propagandist profession, and he is also a winner of the “Grand Slam” award for contributions to Serbian and regional advertising..


Srdjan Saper

Srđan Saper holds a graduate teaching position at the University of Arts in Belgrade and he is often invited as a lecturer and key-note speaker at various international conferences on marketing and communication. He is one of the most prominent public figures and active contributors in the world of business and culture of contemporary Serbia and region. During his career, he served on the boards of various public and business and public institutions, also as and humanitarian non-profit organizations.  Among others, Srdjan Šaper is a member of the Serbian Managers Association (SAM), the International Advertising Association (IAA), the American Chamber of Commerce (AmCham)   and the Serbian-British Business Club.


Srdjan Šaper

He is also known as a founder and a member of the VIS Idoli band that initiated the New Wave on the music scene of the former Yugoslavia. Their album “ Odbrana i poslednji dani” was acclaimed as one of the best albums in 20th  century by rock critics.

Music journalists from the former Yugoslavia, which brought together the Croatian edition of the magazine "Rolling Stone" declared the album VIS Idoli „Odbrana i poslednji dani“  The best album of the former Yugoslavia from 1955 to today.  He also composes music for TV Drama “Šumanović – komedija umetnika”.


Read more:

Srđan Šaper, interview for the slovenian Marketing magazin - Advertiser Serbia

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Srđan Šaper is a winner of the "Grand Slam" at "mt:s Noć Reklamoždera" |

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In an interview for the CorD magazine Srđan Šaper speaks about his profesional carrer in a world of advertising – CorD Magazine (

In an interview for the Diplomacy&Commerce magazine Srdjan Saper talks about expanding business operations in the nordic region (